Strategic Leadership for Growth-Stage Companies
TRUSTED BY, AND MORE ->
WHEN STRATEGY NEEDS EXECUTION
Most growth-stage companies hit these walls:
Growing too fast to manage it alone
Your team is stretched thin.
You need experienced leadership to build systems, align departments, and scale.
Between CMOs or marketing managers
You need continuity, not a gap. An interim executive who can step in, stabilize operations, and fill in before permanent hire.
Market expansion without a playbook
Expansion requires specialized knowledge. You need someone who's done it before—in EMEA, the US, or emerging markets.
Strategy exists, execution doesn't
Plans gather dust while teams struggle with execution. You need a strategist who translates vision into action.
WHAT I DO
STRATEGIC ADVISORY
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Business strategy
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Market entry & expansion
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Investment frameworks
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Stakeholder alignment
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Crisis navigation & pivots
When you need: Clear direction, decision frameworks, and strategic roadmaps aligned to revenue goals.
GO-TO MARKET EXECUTION
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Product positioning & launches
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Campaign strategy
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Customer acquisition
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Marketing operations
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Analytics & optimization
When you need: Execution that moves the needle. From concept to campaign to revenue tracking.
EXECUTIVE LEADERSHIP
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Marketing function oversight
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Team leadership & hiring
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Budget & financial management
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Performance & KPI tracking
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Vendor & agency management
When you need: Day-to-day operational leadership with C-level accountability—without the full-time salary.
TEAM DEVELOPMENT
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Leadership coaching & mentoring
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Department structuring
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Skills training
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Performance improvement
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Culture & retention strategies
When you need: Teams that scale with your business. Better retention, clearer roles, higher performance.
THE COLLECTIVE ADVANTAGE
I work with a curated network of senior specialists across marketing, legal, HR, and operations — each vetted through years of direct collaboration
DIGITAL &
MEDIA
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PPC specialists
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SEO/AEO experts
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Marketing automation
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Email marketers
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Media planners & buyers
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PR & communications
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Strategists
CREATIVE &
CONTENT
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Copywriters
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Content strategists
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Brand designers
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Brand managers
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Web disainers
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Video producers
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UX/UI designers
OPERATIONS &
ADVISORY
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Legal & compliance
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HR & talent advisors
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Financial planning
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Tender & procurement
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Tech & infrastructure
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Web arcitecturers
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AI lecturers
What This Means for You
✓ Senior-level expertise across all functions
✓ One strategic leader coordinating everything
✓ No agency overhead or long-term contracts
✓ Scalable team that flexes with your needs
✓ Single point of accountability
✓ Proven collaboration—every specialist is someone I've personally worked with
TRACKED RECORDS
39%
Portfolio volume growth in first year as Group CMO
BB Finance Group
1M
Capital raised in 4 months post-launch
Creditstar AS
SEB
Win from the ternder - one of the Baltics' largest banks
Dentsu
8
B2B SaaS products managed simultanously a a CMO
Vendisys Inc
40+
Brands I have managed and developed with over the years
TESTIMONIALS
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Kristel Kongas isn’t just a great marketing leader, she’s an incredible mentor. At Vendisys, she gave me the freedom to own my email marketing strategies for our B2B SaaS products while always having my back. She trusted my ideas, encouraged me to experiment, and created an environment where I could genuinely grow.
One of the things I respect most about Kristel is how she handles challenges. If something went wrong, she never played the blame game. Instead, she’d calmly work through the situation, focusing on solutions rather than problems. “It’s a learning experience for both of us,” she’d say—and she meant it. That kind of leadership is rare, and it makes all the difference.
Read further here.
Vendisys
